Quick Overview
- Status: American Coin Co. (formerly Red Rock Secured) appears inactive/no longer available.
- Headquarters: Spokane, Washington.
- Focus: Self-directed precious metals IRAs, rollovers, and insured delivery to depositories.
- Concern: Limited pricing transparency and no verified third-party reviews.
- Prefer an active provider? See the best Gold IRA companies for 2025.
On my latest check, the American Coin Co. website was offline, so I’m not able to recommend opening a new account with them at this time. If you want an active provider, start with the top Gold IRA choices for 2025.
My current pick is Augusta Precious Metals thanks to its A+ BBB rating, thousands of positive customer comments, and lifetime support. Read my Augusta Precious Metals review, or visit the official Augusta site for details.
Expert Review
Gold and silver often serve as a hedge when markets wobble. In two decades of investing, I’ve found that holding part of retirement savings in a self-directed IRA backed by physical metals can steady a long-term plan. The hard part is selecting a trustworthy company to set up and service that account.
This review recaps what American Coin Co. advertised before going quiet—its products, services, and policies—so you can compare that experience with today’s leading alternatives.
American Coin Co.: Brief Overview
American Coin Co., the rebranded successor to Red Rock Secured, operated out of Spokane, WA. The firm helped investors open self-directed IRAs, complete rollovers from existing retirement plans, and arrange delivery of IRS-approved bullion to qualified depositories around the country.
The site highlighted investor education with free consultations, news updates, and live price charts—positioning itself as a guidance-first provider for precious metals IRAs.
In my interactions, the team emphasized education and ongoing support, creating a smoother IRA setup process than many rivals. That said, availability is now uncertain, which is why I suggest considering active alternatives.
What Made American Coin Co. Stand Out?
The catalog of IRA-eligible products was relatively narrow, but the company’s value proposition leaned on service—handholding through setup, funding, and lifetime account assistance.
IRA-Approved Coins
Selection focused on a concise list of IRS-permitted options. While quality wasn’t the issue, breadth was. The offerings included:
- Red Lion gold coin
- Red Lion silver coin
- 90% U.S. silver coins (“junk silver”)
- Gold American Buffalo
- Silver Red-Tailed Hawk
- American Palladium Eagle
- American Eagle Platinum
- Silver American Eagle
- Gold American Eagle
- Red-Tailed Hawk
- Silver Sovereign
- Precious metals IRA packages
Even with a smaller menu, support around account setup, metal selection, and paperwork was solid—backed by a complimentary consultation and clear IRA onboarding guidance.
A notable promise was lifetime account assistance for qualified clients, aiming to simplify ongoing administration long after purchase.
Educational Resources
The brand leaned heavily on investor education. Here’s what the site featured:
- News and blog: Intro guides plus expert takes on market trends, policy moves, and macro drivers—useful for beginners and experienced savers alike.
- Free guide: A step-by-step primer to get started with a precious metals IRA.
- Real-time price charts: Live and historical charts for gold, silver, platinum, and palladium to help time purchases.
Depository Services
The website didn’t name specific third-party vaults. In conversations with support, I was told clients could choose from leading U.S. depositories for segregated storage.
Orders were reportedly insured via Lloyd’s of London up to $1 billion—an extra reassurance for large purchases.
Price Protection
American Coin Co. advertised a short-term price protection policy. If approved-account purchases dipped within seven days, the company said it would make customers whole by delivering additional metal to cover the difference.
I experienced this once during a quick downdraft—an uncommon but welcome safeguard.
100% Free Insured Shipping
Beyond depository storage, clients could request delivery to their address for storage at an IRS-approved location. Shipping was promoted as free and fully insured.
In my case, delivery was straightforward and cost-free, with tracking and insurance for peace of mind.
Transferable Buy Back
The company also maintained a buyback program, offering to repurchase metals it had sold at prevailing market rates whenever customers wanted to liquidate.
How to Invest with American Coin Co.
Online checkout wasn’t available. Instead, accounts were opened and funded directly with a specialist, which proved simple once scheduled.
The tax-advantaged IRA setup generally followed three steps:
Step 1: Open a Self-Directed IRA
A representative walked me through choosing a trusted custodian and handled the paperwork to get the account established.
Step 2: Fund the Account
I could roll over funds from an existing retirement plan or contribute cash. I chose a rollover, and the team coordinated the transfer.
Step 3: Choose Metals and Arrange Storage
After funding, we selected eligible coins and bars. The metals were then shipped to the IRS-approved depository I selected for secure storage.
American Coin Co. Fees
Pricing transparency was a weak spot. The site highlighted zero account management fees and free shipping, with many customers reportedly qualifying for lifetime service.
It also stated there were no hidden fees when opening and funding an IRA with a reputable custodian. However, without clear, posted pricing, side-by-side comparisons with competitors were difficult.
Pros and Cons
Pros
- Seven-day price protection on approved accounts.
- No ongoing account management fees advertised.
- Eligible clients could avoid custodial costs.
- Choice of secure depository storage or insured delivery for self-storage at an IRS-approved location.
- No out-of-pocket setup expenses were promoted for funded accounts.
- Strong emphasis on education: guides, news, and price charts.
Cons
- Limited public pricing details.
- Few specifics about third-party storage partners on the website.
- No online checkout; phone-based ordering only.
- Lack of verifiable consumer reviews on major rating sites.
The Verdict
On service and education, American Coin Co. checked many boxes, particularly for retirement investors who value handholding. But the absence of transparent pricing and independently verified reviews left important questions unanswered.
Given the current site inactivity, contact support if you need records or clarifications—and consider active alternatives from my list of top precious metals companies before moving forward.